Braamfisherville Entrepreneurs Inspired to Think Global at Baobab Ubuntu Media Trade Workshop
By Thembi Moyo
BRAAMFISHERVILLE – What began as a local business workshop quickly became a conversation about global opportunities as township entrepreneurs gathered to explore how they can access international markets through China’s zero-tariff trade policy. Hosted by Baobab Ubuntu Media, the information-sharing session challenged small business owners to think beyond their neighbourhoods and consider exporting locally produced goods to one of the world’s largest consumer markets.
The workshop brought together entrepreneurs eager to learn how they can position their businesses to benefit from growing trade relations between Africa and China. From product quality and branding to packaging and export requirements, speakers encouraged participants to start preparing now for opportunities that could transform their businesses. Business development expert Dr Gideon Chitanga said township entrepreneurs should stop underestimating their ability to compete internationally. “Our communities are full of innovative entrepreneurs producing quality products every day. What they need is access to information, the right support and the confidence to enter new markets. China’s zero-tariff policy presents an opportunity that should not be overlooked,” he said.
He encouraged business owners to invest in improving product standards, branding and consistency while taking advantage of export support programmes offered by government and development agencies. One of the guest speakers, Ndumiso, said the workshop was about changing the mindset of entrepreneurs and helping them recognise that international trade is no longer reserved for large companies. “Too many small businesses believe exporting is beyond their reach. We want entrepreneurs to understand that with the right preparation, quality products and determination, township businesses can compete on the global stage. Every successful exporter started somewhere, and that journey can begin today,” he said.
The interactive session also gave entrepreneurs an opportunity to ask questions about export regulations, market access and the practical steps involved in reaching overseas buyers. For many attendees, the workshop was both eye-opening and motivating. Braamfisherville entrepreneur Nomsa Mokoena, who manufactures handmade beauty products, said the session had inspired her to think differently about the future of her business. “I came here expecting to learn about business growth, but I never imagined my products could one day reach customers in another country. The speakers showed us that exporting is possible if we focus on quality and keep improving. I am leaving here feeling inspired and ready to take the next step,” she said.
Baobab Ubuntu Media said empowering township entrepreneurs with knowledge remains central to its mission of supporting inclusive economic development and creating opportunities for small businesses to grow beyond local markets. As South Africa continues to strengthen trade and economic cooperation with China, workshops such as these are helping equip township entrepreneurs with the knowledge, confidence and connections needed to unlock new markets, grow sustainable businesses and create jobs in their communities.
