In the next 15 years the launch of 6G will inspire a further shift towards mixed reality devices and make smartphones irrelevant.
GlobalData research indicates that we are already seeing a shift towards mixed reality such as Meta’s Quest Pro virtual reality (VR) headset, with the VR headset market set to generate global revenues of $50 billion by 2030. However, the devices are currently obtrusive and not worn outside of homes.
GlobalData senior analyst Anisha Bhatia says devices capable of mixed reality experiences will start to become far less obtrusive by 2030.
“Devices are slowly becoming untethered from the smartphone, with some already available, like the Apple’s Watch SE. Apple’s entry into any category jumpstarts consumer adoption, thanks to its loyal customer base. With its mixed reality headset that is to be launched early this year, and mixed reality smart glasses up its sleeve, Apple will be seeking a mainstream replacement for its iPhone in the next 10 to 15 years,” Bhatia says.
Other companies are also investing heavily in the mixed reality segment in preparation for a 6G world. Google has been an early leader in AR glasses, and items such as haptic gloves are already available for both mainstream and enterprise segments.
Bhatia adds that as mixed reality becomes more accessible and prominent in daily lives, the human body will become the interface and the way to access this digital content.
“The big challenge for Apple and other companies will be to create a mixed reality ecosystem that makes sense, and brings scalable returns. The 6G ecosystem itself will be diverse, with an array of niche players,” she says.