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Inner City Gazette | Initiative helps Covid-19 affected SMEs to recover Back to top

Initiative helps Covid-19 affected SMEs to recover

Johannesburg – Tech company Google has announced plans to help businesses, jobseekers, educational institutions and vulnerable populations to recover from the impact of the Covid-19 crisis locally and across the continent.

The tech company’s initiatives will address the need for funding, training and services across identified sectors, including support for 500 000 small and medium enterprises (SMEs) and 25 000 teachers.

Google has set up a digital hub providing free tools and resources to businesses and individuals.

The hub will give 500 000 small businesses help to get online or improve their digital presence through Google My Business (GMB), which helps businesses connect with millions of users every month.

Google South Africa director Alistair Mokoena says small businesses have been hardest hit during this period. “Many of them have had to figure out quickly how to pivot their operations to a digital-first approach. Yet, there remains a gap between those who can access these online opportunities and those who can’t. That’s the gap we want to bridge with this initiative,” he says.

Google is also launching a new Marketing Kit tool to help people put together marketing kits for their businesses, while the free Market Finder tool, which includes updated insights for negotiating a Covid and post-Covid environment, is there to help with localisation, international payments and logistics for African businesses looking to reach new customers around the world. The tool helps businesses keep customers informed with their latest news, create custom posters and social posts.

Google is also providing underserved communities and job-seekers with R12 5-million in IT support scholarships through across Africa. Job-seekers can also access the Grow with Google training portal for help in growing their careers, or businesses at their own pace and through flexible and personalised training courses.

Google is working with partners across Africa, through Google for Education, to help deploy its suite of education products in schools and help 500 000 students continue learning.

To help teachers keep teaching, Google aims to give 25 000 educators access to free online training sessions and resources, such as Teach From Anywhere.

To provide assistance to vulnerable populations, has set aside R50 million in grants to NPOs that support education, entrepreneurship and women empowerment across Africa. Of that, R8,3 million is going towards a grant to the Praekelt Foundation, a software development non-profit that builds open-source, scalable mobile technologies and solutions to improve the health and wellbeing of underprivileged people, in order to help train micro and small businesses in South Africa, Kenya and Nigeria.

An additional R8 3 million grant is going to Youth Employment Services in order to provide 12 month employment opportunities and digital skills to young black people in South Africa.

“We will continue to help businesses recover and grow, help more people prepare for jobs, and support students, teachers and underserved communities. We hope to create real economic opportunity for everyone,” Mokoena says.