Johannesburg – A global French company which manufacturers, develops and distributes lubricants for engines and the industry says it has identified Africa, including South Africa, as a key focus area in its long-term growth strategy.
In a statement the company, Motul, said the opening of its distribution centre in Johannesburg represents another vote of confidence in what is becoming one of its most important markets.
It added that by addressing past supply issues and raising the prospect of its oils and lubricants being produced locally, Motul strives to demonstrate its willingness to invest in Africa.
Motul area manager for Southern and Eastern Africa Mercia Jansen says increased stocking levels and enhanced stock control measures address one side of the coin. “In addition, we announce a new partnership with supply chain specialists Megafreight, precisely what was needed in order to close the circle.”
Megafreight is the largest South African privately-owned logistics provider and has been at the forefront of the freight forwarding and customs clearing industry in South Africa for almost 40 years.
According to Motul, this makes them the ideal partner as the company continues to grow its footprint in Southern and Eastern Africa.
In order to reach all parts of the continent and ensure that its products are available from Zimbabwe to Somalia, Motul intends to pursue further partnerships with additional specialised distribution companies across the continent.
Jansen says with these new partnerships they will demonstrate commitment to every corner of Africa.
“Africa can be a demanding environment for motor vehicles and we believe that our products deliver the performance and protective capabilities required to keep this continent moving forward. This is an exciting new phase for Motul; not only in South Africa but throughout Africa,” Jansen says.