SAB Vice-President of corporate affairs Zoleka Lisa

Booze producer supports efforts to curb Covid-19

Johannesburg – After welcoming the government’s announcement to allow sale of alcohol the South African Breweries (SAB) said it is committed to economic recovery of the sector, and also helping to contain the spread of the Covid-19 virus.

SAB vice-president of corporate affairs Zoleka Lisa said moving to Level 2 is important for the economy.

“Lifting prohibition on the sale of alcohol is a welcome relief for our industry, and the million livelihoods who depend on us. We understand that the situation requires vigilance and adherence to Covid-19 safety protocols, and we reassure our partners in government that we remain committed to support the national effort to curb the spread of this virus. We acknowledge and appreciate the balancing act between managing lives and livelihoods,” Lisa said.

She called on the all South Africans to participate towards ensuring a sustainable and inclusive economic growth path.

“We look forward to reinitiating job creation and responsible growth for the industry, with an ultimate objective of returning confidence to ensure sustainability for all livelihoods,” she said.

She also called on people to consume alcohol responsibly.

“Our beers are to be enjoyed moderately and responsibly, and we do not condone reckless behaviour of any kind, especially as we fight to contain the spread of Covid-19. SAB, along with the rest of the alcohol industry, affirm commitment to partnering with government to create a social compact for driving positive behavioural change regarding the consumption of alcohol. We hope this is the beginning of a new era for the industry’s partnership with government, and in the spirit of inclusiveness, we can ensure a positive and beneficial impact for all stakeholders,” said Lisa.



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