Commissioned by Business and Arts South Africa (BASA) and conducted by BMi, ArtsTrack monitors arts sponsorship, consumer engagement, as well as perceptions of the arts and its sponsors; the 2019 iteration of the report evaluates the popularity of music, arts and cultural events, including analysing audience sizes, genres, and other key demographics.
BASA Head of Research Madeleine Selmer-Olsen says research is core to BASA’s work and that ArtsTrack is a key property in this regard.
“It is a powerful tool to make the most of the shared value that partnering with the arts can bring. It also provides valuable insights for arts sponsors as well as for the sector,” she says.
BASA Head of Marketing Savannah Feeke says for nearly two decades, this research has been a key and exclusive resource for BASA members only.
“However, we are pleased to be working on an abbreviated version as a free resource to guide everyone in the sector with regard to mapping a way forward in the wake of Covid-19 cancellations and closures,” she adds.
ArtsTrack No 8 Abbreviated will be available for download from www.basa.co.za from 17 April 2020. In the meantime, ArtsTrack 7, 6 and 5 are available to download for free from https://www.basa.co.za/home-page/research/artstrack/