The partnership will aim to improve the environment, decrease the use of plastic and embrace a healthy lifestyle, among its many objectives.
Executive Mayor Herman Mashaba explained that the partnership between the City and Global Citizen was an extension of the City’s now popular A Re Sebetseng campaign, which is a monthly initiative that encourages staff and the broader Johannesburg community to give their time in service.
A Re Sebetseng, meaning “let’s work”, encourages Johannesburg residents to come out in their numbers through volunteerism, and work together to turn Johannesburg into a City where residents can live, work and play in a healthy environment.
The campaign will include educating Global Citizens about reducing plastic usage and encourage recycling waste.
Said Mashaba: “Johannesburg is the country’s fastest-growing Metropolitan area and it is expected to become a megacity – with a population in excess of 10 million people – within the next 15 years. In a City of this size, it is essential that residents and the administration work together to maintain the urban environment. That is why we started A Re Sebetseng – to encourage residents to be part of creating the kind of City that everyone would like to live in.”
Global Citizen CEO Hugh Evans put his full weight behind the initiative.
He said: “Global Citizen is so happy to be bringing Mandela 100 to Johannesburg, working with the City to promote activism within the community. Efforts like A Re Sebetseng provide opportunities for each of us to take actions which promote a healthy planet and environment, a key part of the UN Sustainable Development Goals.”
According to its mission statement, Global Citizen aims to build the largest movement of people taking action to end extreme poverty by 2030.The partnership between the City of Johannesburg and Global Citizen will kick off on Saturday 15th of September 2018, on World Clean Up Day.
The City will provide bags and gloves to all participants, which can be collected at City walk-in centres, depots, clinics and libraries.
A number of lucky participants of the cleanup will stand a chance to win free tickets to the Global Citizen Festival Mandela 100. Fans of music can look forward to performances by a number of local and international stars including Cassper Nyovest, D’banj, Femi Kuti, Sho Madjozi as well as Beyoncé and JAY-Z, Ed Sheeran, Pharrell Williams, Chris Martin and Usher, among others.
The festival is being sponsored by recognisable brands including Johnson & Johnson, Cisco, Coca-Cola, Nedbank, Vodacom as well as the City of Johannesburg will partner with Global Citizen on a City-wide cleanup campaign in September.
The festival is being sponsored by recognisable brands including Johnson & Johnson, Cisco, Coca-Cola, Nedbank, Vodacom as well as the House of Mandela and the Bill & Melinda Gates Foundation Goalkeepers.
The festival will be held on December 2 at FNB Stadium.